IMAGING PROOFING

images/Imaging-adjustments.jpg

Imaging Adjustments

Once we have captured the raw image of art, we then go through several steps to prepare the image prior to printing.

First, we make any adjustments to the appearance of the image. This includes such attributes as brightness, contrast, saturation, and color. Because of the constant, uniform light in capturing the art, we try to minimize any of these changes with standard adjustments, but sometimes, the nature of the artwork requires some of these adjustments to best replicate the original.
images/Imaging-aspectratio.jpg

Imaging Sizing

For all imaging, our goal is to capture the image without any distortion to any part of the image. In particular, the resulting size of the image needs to be the same proportion as that of the original artwork. For example, of the original is 16x24, the the resulting digital image needs to have the same aspect ratio of 24 to 16 or 1.5. If the ratio isn't 1.5 because of the camera not being totally perpendicular to the artwork, then the image needs to be adjusted to remove any slight distortion so the resulting digital image is the same aspect ratio as the original.
images/Imaging-proofing.jpg

Printing the Proof

Even though we have done all necessary steps of capturing and adjusting the image, we still proof the image by printing it on 8x10 luster media. We carefully compare various aspects of the proof to the original. In particular, we compare the brightness, contrast, saturation, and color of the printed proof with that of the original. We compare the whites, black, grays. We compare the detail in the print as compared to the detail in the original. We pay special attention to the key colors in the proof and verify they compare favorably to the same colors in the original.

Because of the volume of imaging and proofs we have done, we have developed color profiles so that much of the time the proof is a very close match to the original. However, we if the proof doesn't match the original in any significant way, then we make adjustments and reproof until the proof is a very close match to the original.